How is media language used on the front cover of MOJO? In each point, compare how differently We Love Pop uses media language.
Comparison of media language in MOJO and We Love Pop
The layout of MOJO is shadowy, striking and highlighted by the chosen stars of the cover, which connotes (=has associations of) the feeling that this magazine takes itself very seriously, and features epic stars of classic times. By contrast, the layout of We Love Pop is bright, energetic and crowded, like a marketplace for gossip and fanservice, which connotes the feeling that this magazine provides entertainment and gossip for its readers, and doesn’t need to take itself seriously to be popular.
The layout of MOJO is organised and fixed, with the masthead being shadowed by its featured stars, which connotes the feeling that that MOJO is very planned, consistent and fixed with their layouts. By contrast, the layout of We Love Pop is splashy, crowded and creative, and don’t have their masthead shadowing the featured stars, which connotes the feeling that We Love Pop can rearrange their layout into very inspired and original styles, still splashing gossip and fun on their cover
The typography of MOJO is serious, epic and dark, which connotes (=has
associations of) the feeling that MOJO’s typography is very serious,
self-assured and impressive, as they take themselves very seriously. By contrast, the typography of We Love
Pop is bright, exciting and colourful, which connotes the feeling that
We Love Pop is very entertaining, vivid and self-assured, without having to
take itself seriously.
The colour palette of MOJO is limited to mostly black, white, and the colours of the image of the featured stars, which connotes (=has associations of) feelings of limited organisation, and serious control of colour and layout. By contrast, the colour palette of We Love Pop is lively, (mostly) unlimited and fashionable, which makes it seem very escapist, aesthetic and jam-packed with information and gossip.
The language of MOJO emphasises the legendary, classic age of the gods of rock, and their suffering for their art, whereas the language of We Love Pop is all about the update and chat of the stars of the time, and idolises them in very different ways compared to MOJO.
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