1.What do you understand by the terms 'live' content and 'on demand' content?
‘Live’ content means the viewer’s chosen entertainment depends on what is currently available and ‘live’ on television, whilst ‘on demand’ content consists of pre-recorded content that the viewer can watch as they please without missing potential ‘live’ content.
2.What is the demand for 'live' content like?
It’s a saturated market, especially on platforms such as
Twitch and Youtube, but can be quite profitable. The demand is high as many
people want to experience the same content, first-hand, as the streamer and
rest of the world in real time.
3.According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched?
3 - The Masked Singer, Strictly Come Dancing and The Great British Bake Off
4.Apply Blumler and Katz's audience framework to what you learn from this article.
The article meets the reader's search for entertainment, education and emotional reassurance by incorporating statistical evidence of audience approval of popular shows, which meets the reader's need for emotional reassurance and sense of belonging in that particular audience while also providing education on the subject.
Shown by the statistics, the fact that many people watch 'live' content with other people, usually family members, allows them to bond with each other - and so associating that particular content with familiar memories of bonding, making it more likely that they will continue to watch that content with that same group of people.
Plus, the entertainment factor is met through the clear involvement of a popular form of 'live' content, Strictly Come Dancing, shown in the centrepiece image to allow the reader to be drawn by the familiar figures from the popular show.

Mark 10/10
ReplyDeleteq.1 correct
q.2 yes, 75% in 2020
q.3 interesting!
q.4 correct