Social and Cultural Contexts in the Observer 1960's

 Representation of women:

Lingerie and clothing ads - representing the context of housewives caring about clothes and luxuries as men went out to work most of the day. Also represents women as sexual objects and as performers of beauty and pleasure rather than having actual thoughts, as the women presented in the ads are more mannequins than people - having less of an opinion, while the clothing would appeal either sexually our desirably to the reader.

The Queen herself in the paper is only valuable as 'the crown' - she may bring comfort and hope and is respected as royalty, but she doesn't offer solutions or have a political stance in media or as a royal power as represented in the newspaper.

Representation of ethnicity:

The representation of black Olympians reflects the changing of racial stereotypes in the coming decades, and was certainly a mark in history for racial equality. While racial slurs are used, they would probably be custom at the time - but no longer excusable in modern society.

The use of these slurs implies the newspaper was written and edited by white British persons, who wouldn't think twice with the racist societal norms to use such language, which complies with the context that Black persons at the time would not be allowed the education to get such a job, nor the money to pay for such.

Social Conditions:

The inclusion of the mining town disaster show the appalling social conditions the townsfolk had to live under - their land and occupation being sold away to a force that killed their next generation. The fact that none of the public had the money or influence to control this, while capitalists cashed in on cheap mining, shows the classism of the time - and how a visit from the Queen to the site of a tragic event caused by unbridled capitalist greed which she and other people in power were perfectly able to prevent would not be as appreciated by the locals compared to the media.