Yr 10 - Cuffs 01

 Chapter  end of 4 / start of 5 How does Jo come across? How does she deal with other people?

Jo comes across as complex and torn between justice and her own empathy, showing one more calm, sympathetic side in front of the family, and a more aggressive, agitated side outside in the corridor, showing obvious frustration at how she can't get what she needs for the case. She states "that kid is my only witness" with slight aggressive tones and body language, showing her unrest at the fact she can't attain the information, but also seemingly showing her more aggravated, objective side. She also seems to respect the father's point of view, showing her awkwardness in posture and mannerisms as he berates the police force, proving she does empathize and contain some sense of humanity, but objectively ignores it and continues to pursue her goal.

She deals with people by either trying to persuasively and passively convince them  shown in how she speaks to the witness and his dad, or by using a more aggressive, slightly threatening approach shown in her interaction with the standby lawyer of the witness. This creates a more two-faced look for Jo, who will actively switch between a more passive, calm approach to a more combative one if she doesn't acquire what she needs from people.

In conclusion, Jo comes across as bilateral, and tries to first passively persuade then threaten to achieve her goal, while being objective enough to not overly sympathize or empathize with the witness, suspect or victim in order to perform consistently in a likely high-stress workplace, but does occasionally crack when faced with an unmoving obstacle. This effectively creates a more realistic view of an investigator to the audience, while allowing her to be human enough with flaws for the audience to empathize with.

Yr 10 - Background to Television in the 2010s

1.Explain technological convergence. [2] 

The combining of technologies that were originally unrelated to become more closely integrated and united as they advance and develop.

2.Explain 'channel surfing'. [2]

The consistent and constant scrolling or changing of channels in search of something the viewer finds interesting and/or entertaining.

3.Give 3 examples of how channels create brand loyalty [6]

An example of how brands create loyalty with their viewers is by providing specially catered content for a very specific audience. By aiming content to a very specific and niche community, the brands sacrifice a large portion of their viewers for continuous, loyal viewers that will stay with the brand throughout it's adaptation of its content over time, e.g Doctor Who.

Another example of how brands create loyalty is through their dependence on the streaming service to promote their brand alongside their content through entertainment - for example, the service will roll the end credits showing the branding of the content alongside promotions and cross promotions of the next available show, providing entertainment and information to keep the viewer 'hooked' to the channel while they subconsciously note the branding of the credited content.

Lastly, 'on demand' content from the same streaming service is often provided alongside 'live' content (e.g. BBC iPlayer and (the numerous BBC channels)). This is often used to allow the viewer to scroll and watch through content they may have missed, or saved for later - building trust in the streaming service and branded content as they know it will appear 'on demand' if they miss the 'live' showing. For example, the development of 'long form television drama' reflects how viewers may need an 'on demand' service to continuously watch and gain attachment to the content, rather than if it was completely 'live', the viewer could miss an entire episode and lose interest after not fully understanding the plot from the beginning of the series.

4.What is 'long form television drama' ? [2]

'Long form television drama' is a type of content designed as a series of episodes, commonly split into 'seasons' or 'parts', containing a continuous and entertaining plot, accompanied by sub-plots. The spreading out of this dramatic story over a series of episodes builds interest and fascination in the story, as it continues through various sub-plots usually in each episode to 2-3 episodes which lead to the final confrontation of the main plot at the end of the series. This provides more time for the series to expand and world-build to entertain the viewer compared to a movie, which commonly lasts between 1-2 hours.

Yr 10 - 01 Television

 1.What do you understand by the terms 'live' content and 'on demand' content? 

‘Live’ content means the viewer’s chosen entertainment depends on what is currently available and ‘live’ on television, whilst ‘on demand’ content consists of pre-recorded content that the viewer can watch as they please without missing potential ‘live’ content.

2.What is the demand for 'live' content like? 

It’s a saturated market, especially on platforms such as Twitch and Youtube, but can be quite profitable. The demand is high as many people want to experience the same content, first-hand, as the streamer and rest of the world in real time.

3.According to ratings research, there are 8 programmes cited as the top live shows for family viewing. How many have you watched? 

3 - The Masked Singer, Strictly Come Dancing and The Great British Bake Off

4.Apply Blumler and Katz's audience framework to what you learn from this article. 

The article meets the reader's search for entertainment, education and emotional reassurance by incorporating statistical evidence of audience approval of popular shows, which meets the reader's need for emotional reassurance and sense of belonging in that particular audience while also providing education on the subject. 

Shown by the statistics, the fact that many people watch 'live' content with other people, usually family members, allows them to bond with each other - and so associating that particular content with familiar memories of bonding, making it more likely that they will continue to watch that content with that same group of people.

Plus, the entertainment factor is met through the clear involvement of a popular form of 'live' content, Strictly Come Dancing, shown in the centrepiece image to allow the reader to be drawn by the familiar figures from the popular show. 

Yr 10 - Mojo Cover Analysis Prep

 

As shown in the example of a Mojo magazine above, the featured artists on the front page are always shown in a serious, legendary light – for example, John Lennon on the example cover is shown staring directly at the camera, centre-stage in the cluttered layout of the cover, and the design perfectly placed so that his face is untouched and uncovered, allowing it to be the centrepiece which attracts the reader to the layout.

This creates an iconic and esteemed view of the artist, as they are lit up with an offstage, harsh light which boasts their recognisable features – plus the magazine even places them in front of their own masthead – a true sign of respect and awe, while being recognisable enough to have readers know exactly what magazine they have in their possession.

Yr 10 - MOJO Media Language Analysis

 

Yr 10 - News (Print and Online): Industry and Audience Questions

 

1. The Guardian/Observer are owned by the Scott Trust, which safeguards their journalistic freedom and liberal values, so that they remain free from political and commercial interference.

2a)'Free press' is the principle that communication and expression in media is a right to be exercised freely. 

b)After seeing what they did, it led to the Leveson Inquiry which "recommended that the press should regulate itself with a body that could levy substantial fines, but that this body would have to be recognised by another body set up by parliament."

3. It means that it keeps the original elements of the newspaper - headlines, photography and so on - but have things like embedded videos and publicly viewable comments from readers.

4. The Observer appeals to different readers by having different sections offering different content and opinions - for example, the 'main section' is filled with a mixture of 'hard' news and opinion pieces which appeal to the 'news hungry reader', whereas the New Review consists of more comedic opinion pieces and reviews of the arts, which appeals to the 'culture consumer'.

5. The Observer offers a range of opinions and attitudes to appeal to different readers, not being specific or aimed at a particular political or social group, giving people a sense of recognition and identity in the market.

6. Since the Observer offers different political and general opinions to serve different readers, each reader will interpret news a different way, whether they accept it or challenge it, making them an 'active' audience.

Yr 10 - Covid-19 Poster