1. The Guardian/Observer are owned by the Scott Trust, which safeguards their journalistic freedom and liberal values, so that they remain free from political and commercial interference.
2a)'Free press' is the principle that communication and expression in media is a right to be exercised freely.
b)After seeing what they did, it led to the Leveson Inquiry which "recommended that the press should regulate itself with a body that could levy substantial fines, but that this body would have to be recognised by another body set up by parliament."
3. It means that it keeps the original elements of the newspaper - headlines, photography and so on - but have things like embedded videos and publicly viewable comments from readers.
4. The Observer appeals to different readers by having different sections offering different content and opinions - for example, the 'main section' is filled with a mixture of 'hard' news and opinion pieces which appeal to the 'news hungry reader', whereas the New Review consists of more comedic opinion pieces and reviews of the arts, which appeals to the 'culture consumer'.
5. The Observer offers a range of opinions and attitudes to appeal to different readers, not being specific or aimed at a particular political or social group, giving people a sense of recognition and identity in the market.
6. Since the Observer offers different political and general opinions to serve different readers, each reader will interpret news a different way, whether they accept it or challenge it, making them an 'active' audience.
Mark 10/12
ReplyDeleteQ1 correct
Q2 and the PCC was abolished and IPSO set up
Q3 so that the different elements of online technology are accessed from one platform; in terms of 'cultural convergence' it means that there is consistency about values across all the platforms
Q4 Not quite. There is a sense of shared values, a community of like-minded people
Q 5 active also refers to the interactivity afforded and the chance to explore links etc