Yr 10 - Lego Movie Ad Questions

 

1. Their desire to work with the brand is intense, and they are determined enough to even pay for the production themselves. Not only does this increase relations between the brands, and creates an iconic relationship through the entirely Lego Ad Break, but it actually increases the brands reputation and look to the viewers and public.

2. Yes, this was definitely a conscious decision from the marketing team, as it not only promotes the iconic style and the movie itself, but it allows the movie to support the sponsoring brands more actively, in recreating their ads in its own style.

3.It retains the brand identity of the film by including a popular character or one voiced by a popular actor, and without the movie's promotion at the end of each ad, it would just seem like an ad sponsored by Lego, not the Lego Movie itself. It keeps the underlying promotional message by doing this, and reminding the audience throughout this ad break what popular figures are in the movie, and what large foundations are sponsoring it.